This study examines the personal transportation industry and the related area of shuttle services. The focus of the report is to identify trends within the industry, as well as to identify key elements that drive the sector. This study also examines the industry in the Malden, Massachusetts area, and identifies trends that influence the shuttle industry as well as demographic data that drive the sector. The accompanying charts are provided in support of the information provided. This study is intended to give a realistic view of the industry and can serve as a guide in comparing a particular business to the industry at large.